San Francisco Vintage: Retropreneur Series

Retropreneur.

The people running San Francisco's vintage shops, estate sale services, and independent dealerships in their own words. Their sourcing secrets, their turning points, their love letters to the objects that made them.

Share Your Story

Retropreneur Stories

The city's vintage business owners, in their own words.

Every vintage business in San Francisco has a story behind it. The estate sale company started because someone inherited a house and needed help. The vintage shop opened in the Haight because someone quit a job that wasn't working. Retropreneur is where those stories live.

Retropreneur No. 001

Haight-Ashbury

Devon Okafor

Relic · California Vintage 1965-1985

"I remember her in this jacket. And I thought, someone needs to know this jacket existed." He found his grandmother's clothes in a box. He opened a shop in the Haight. Four years later, Relic is one of the most quietly remarkable vintage destinations in San Francisco.

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Be featured here

Run a vintage shop, estate sale company, or independent dealership in San Francisco? Tell us your story. We will do the rest.

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Every business has a story

The Haight dealer who has been sourcing the same estate sale circuit for 20 years. The North Beach shop that survived every tech boom. Your story belongs here.

Be Featured in Retropreneur

Your story deserves to be told.

San Francisco's vintage community is full of extraordinary people who built something out of nothing but knowledge, taste, and stubbornness. Retropreneur is where those stories live. Tell us about your business and we will be in touch.

We write the story from your interview. You approve it before it publishes. It is featured in the San Francisco Vintage newsletter and on this page permanently.

Tell Us Your Story